TreeTec
Tree service · West metro and Wright County, Minnesota
The rebuild where we deleted 127 thin location pages on purpose. Two phone lines, a 24-hour emergency path, and a case study on why less site outranks more site.
Get answered · AI receptionist
An AI receptionist that answers every call like your best office manager.
The call you miss at 6:40 PM is the job your competitor gets at 6:45. Larken's AI receptionist picks up in two rings, sounds like a person who knows your business, asks the questions you would ask, and books the appointment. You get a text with the address and the problem before the caller hangs up.
Calls today0 missed
- Dana R.6:41 PMActive roof leak, bucket under itBooked 7:30 AM
- Mike T.5:58 PMGutter guards on a two-storyEstimate Thursday
- Priya S.4:12 PMDo you service Buffalo?Yes, booked
- Unknown2:30 PMExtended warranty robocallScreened
- Tom K.11:05 AMDowned limb on the fenceRang through to crew lead
Text to owner6:43 PM
Active leak, 412 Birch Ln. Bucket in place. Booked 7:30 AM tomorrow.
Illustration · demo data
What you get
Deliverables, not deliverable-sounding things.
A voice trained on your business
Your services, your service area, your pricing rules, your hours, and the questions you actually need answered before you roll a truck. We write the script with you and tune it on real calls.
Booking straight into your calendar
The receptionist sees your real availability, offers the earliest slot that fits the job type, books it, and sends the caller a confirmation text. No callback queue.
Instant text to the owner
Every call ends with a summary on your phone: name, number, address, what is wrong, how urgent, and what was booked. Emergencies are flagged so you can call back from the ladder if you want to.
Recordings and transcripts
Every call is recorded and transcribed into your CRM, attached to the contact. You can read a call in ten seconds instead of listening to a voicemail.
After-hours, overflow, or everything
Start with nights and weekends. Add overflow when the office line is busy. Move to full-time once you trust it. Most owners do.
Spam and solicitor screening
Robocalls, extended warranty pitches, and lead resellers get politely ended. They never hit your phone and never land in your pipeline.
How it runs
In this order, every time.
- Step 1
A 15-minute call with the owner
We listen to how you handle a call today, what you need to know before you quote, and where the calls come from.
- Step 2
Script and voice, built in a week
We write the call flow, pick the voice, and connect it to your calendar and CRM. You hear it handle test calls before it takes a real one.
- Step 3
Soft launch on after-hours
The receptionist takes the calls you were already missing. You read the transcripts. We tune anything that sounds off.
- Step 4
Monthly review
We review the calls together, adjust the script for the season, and expand coverage when you are ready.
Proof
From client builds you can go look at.
Built on the same marketing suite as our client sites
Calls, texts, bookings, and follow-up all land in one CRM, the one we already run for clients like TreeTec and Spartan Roofing. Nothing is bolted on.
See the suiteTwo phone lines, one system
TreeTec runs a main line and a 24-hour emergency line. The site, the profile, and the routing were built so a storm call at 2 AM goes where it should.
TreeTec case study Questions owners ask
Straight answers.
Does it sound like a robot? +
No. You will hear it before it takes a call. The voices are natural, the pacing is natural, and the script is written in the way you actually talk to customers. Callers who ask are told it is an assistant.
What happens when it does not know the answer? +
It takes a message, tells the caller when to expect a callback, and flags the call to you. It never invents a price or a promise.
Can it transfer to me for emergencies? +
Yes. Active leaks, no-heat calls, downed trees, or whatever counts as an emergency in your trade can ring through to you or a crew lead, with the AI staying on the line until someone picks up.
Do I need to change my phone number? +
No. We forward your existing line on no-answer, after hours, or always, depending on the coverage you choose. Your number on the truck stays the same.
What does it cost? +
A flat monthly fee based on call volume, with setup rolled in. We quote it on the first call once we know your volume. No per-minute surprises.
Related work
See all the work
Live sites, real businesses.
Spartan Roofing
Roofing · Wright County, Minnesota
Roofing site for Annandale and the rest of Wright County, plus a Google Business Profile built out service by service and a 90-post content calendar already running.
RoofKo
Roofing · North Idaho
A Wix site that could not rank, rebuilt hand-coded and launched with every old URL redirected. Search Console and analytics wired from day one.
The rest of the system
Get started in fifteen minutes.
No pitch deck, no drip sequence. We look at your operation and hand you a ranked list of what to fix first, and an honest answer about whether we are the right fit.