TreeTec
Tree service · West metro and Wright County, Minnesota
The rebuild where we deleted 127 thin location pages on purpose. Two phone lines, a 24-hour emergency path, and a case study on why less site outranks more site.
About
Enterprise engineering, pointed at businesses that actually needed it.
Larken builds the AI receptionist, the website, the search presence, the ads, and the follow-up system for owner-led service businesses. One person accountable, based in Minnesota, working with clients nationwide.
Why Larken exists
I spent my career building automation for enterprises. UiPath-certified RPA work, AI agent design and deployment, integration architecture across CRMs, ERPs, and billing systems, all of it at Fortune 500 scale, in live production environments where a failed job means a phone call at 2 a.m.
Meanwhile, every small business owner I knew was drowning in manual work. A roofer re-keying the same jobs between his CRM and QuickBooks on Sunday nights. A tree service losing bids because the follow-up went out three days late. A contractor's office downloading customer attachments one profile at a time. Enterprises pay whole teams of engineers to make that kind of work disappear. Nobody was bringing that engineering to businesses running a few crews instead of a few divisions.
That gap is why I started Larken.
Background
- UiPath-certified RPA developer
- AI agent design and deployment
- Automation at Fortune 500 scale
- Integration architecture across CRMs, ERPs, and billing systems
- Production automation in live environments
Base
Minnesota. Working with clients nationwide.
The other half of the job
Live
Live
Live
We build the sites too.
An AI receptionist only pays off when the phone rings, so Larken also builds the site, runs the local search presence, manages the ads, and schedules the content. Design, copy, code, launch, and the follow-up system behind it. A few of them, all in production for working businesses:
MCM Concrete
Concrete · Cokato, Minnesota
Nine services, thirteen city pages, and a homepage built around the one thing that matters in Minnesota concrete: footings below the frost line.
Ideal Electrical Solutions
Electrical · Prescott, Arizona
A panel-upgrade electrician relocating from Minnesota to Prescott. Site designed like a breaker directory, live within a day of the domain landing on Cloudflare.
The full list, including the case studies, is on the work page.
The name
Larken comes from the larch, the tamarack. A conifer that sheds its needles every fall and grows them back in spring. It thrives in places where other trees die. Practical, resilient, and distinctive without making a show of it.
What Larken is not
Not a software vendor
We don't sell you a license and wish you luck. We build systems around the tools you already have.
Not a staffing agency
You are not renting a body. You are getting working deliverables with a name on them.
Not a strategy firm
We will tell you what we think, but the engagement always ends in something running, never in a deck.
Not a freelancer marketplace
One firm, one standard, one person accountable for the result. No roulette.
How we operate
Only take work we can deliver
If the fit is wrong, I say so on the first call and point you somewhere better. A small firm lives on its word.
Document everything
Every system ships with plain-language docs. You own what we built and you understand it.
Measure by outcomes
Calls answered, leads followed up, pages ranking, quotes out the door. If it can't be observed, it didn't happen.
Get started in fifteen minutes.
No pitch deck, no drip sequence. We look at your operation and hand you a ranked list of what to fix first, and an honest answer about whether we are the right fit.